Summary

Part one of my two part conversation with Sean Blanchfield of Page Fair.

Details

Sean and I discuss his past at Demonware, multiplayer networking layer; Scalefront startup incubator, cycling through startup ideas; Page Fair beginnings; innovation life cycle, finding the good idea, determining the size of the market, Sean and I are old!; Destructoid and going viral during a bachelor party(!), popularity of adblockers, popularity by site type, by age; YouTube preroll ads and the spread of blocking, Google ads white listed; non intrusive ads, Page Fair ads can be turned off, click through rates, discrete ads; better ads from Page Fair, competition; The Innovator’s Dilemma, disruptive technology, big companies can’t change, culture in companies; ad blocking on mobile, FireFox on Android supports adblock, adblock browsers are on the way, Adblock Plus app removed from App Store, Disconnect tracker and ad blocking for mobile and desktop; supporting free content through ads, publishers reaction to ad blockers.

Part two goes into the technical workings of Page Fair.