Kevin Perlmutter: "What I took away from that experience beyond sound was the power of emotion and the power of emotion is something that's often ignored or under leveraged by most brand leaders. They don't recognize that emotion no matter how it comes to you through sound through smell through customer service through experiences that you have with the brand through the way a brand communicates with you for how responsive a brand is to your needs and desires these are all things that I recognized were so ignored by most brand leaders and CMOs for whatever reason, but the data is there that it's incredibly important you".

Listen full episode www.jasminemoradi.com

Soundbites

Soundbite #1.1 – The sound of Porsche (30:50)

Soundbite #1.2 – Limbic Sparks (35:28)

Soundbite #1.3 – Emotional branding “Focus.. Connect.. Evolve. (40:42)

Soundbite #1.4 – The power of emotional brand associations. (51:58)

Soundbite #1.5 – AT&T PAC “Encourage people to want to discover more”. (48:00)

Soundbite #1.6 – Habit vs. Loyalty. (55:08)

Soundbite #1.7 – The power of emotions in sonic branding. (15:28)

www.limbicbrandevolution.com

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