Design for Change

11 Steps to do Deep UX Research

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Here's the list of resources for each topic along with hyperlinks:

  1. Define Research Goals and Scope:

    • Resource: Nielsen Norman Group - Defining Your Research Questions
    • Case Study: Airbnb's Search Redesign

    • Identify Your Users:

      • Resource: Interaction Design Foundation - User Personas
      • Case Study: Spotify's Personalization Features

      • Choose Research Methods:

        • Resource: Maze's UX Research Methods Cheat Sheet
        • Case Study: Uber's Card Sorting

        • Recruit Participants:

          • Resource: UserTesting - Recruiting the Right Participants
          • Case Study: Etsy's Diverse Participant Recruitment

          • Conduct Research Sessions:

            • Resource: Nielsen Norman Group - Usability Testing 101
            • Case Study: Dropbox's In-Home Visits

            • Analyze and Synthesize Data:

              • Resource: UX Collective - Data Analysis for UX Design
              • Case Study: Netflix's Personalization Engine

              • Present Findings and Recommendations:

                • Resource: Interaction Design Foundation - Storytelling with Data
                • Case Study: IDEO's Stakeholder Presentation

                • Develop User Personas and Scenarios:

                  • Resource: Persona Creator Tool
                  • Case Study: Intuit's TurboTax Redesign

                  • Create User Journeys:

                    • Resource: User Journey Template
                    • Case Study: KLM Airlines' Customer Journey

                    • Build Wireframes and Prototypes:

                      • Resource: Figma Design Prototyping Tool
                      • Case Study: Slack's Search Feature Iteration

                      • Conduct Usability Testing:

                        • Resource: UXPin's Usability Testing Guide
                        • Source: Usability Testing in System Design



                          • UX Research Resources Summary:StepContent ScriptResource (Link)1. Define Goals & ScopeWhat are we trying to understand?Nielsen Norman Group: Defining Your Research QuestionsCase Study: Airbnb Redesign2. Identify UsersWho are we designing for?Interaction Design Foundation: User PersonasCase Study: Spotify Understanding Music Listeners3. Choose MethodsWhat methods answer our questions?Maze's UX Research Methods Cheat SheetCase Study: Uber Card Sorting for App Menu4. Recruit ParticipantsWho should we involve? How to find them?UserTesting's Recruiting GuideCase Study: Etsy's Diverse Marketplace Research5. Conduct SessionsHow to interact and ask questions?Nielsen Norman Group: Usability Testing EssentialsCase Study: Dropbox In-Home File Sharing Research6. Analyze & Synthesize DataWhat did we learn? Translate into insights?UX Collective's Data Analysis for UX DesignCase Study: Netflix Personalized Video Recommendations7. Present Findings & RecommendationsCommunicate findings effectively? Make recommendations?Interaction Design Foundation: Storytelling with DataCase Study: IDEO Storytelling Research Presentationdrive_spreadsheetExport to Sheets

                          Additional Resources:

                          • Persona Creator Tool: https://www.hubspot.com/make-my-persona
                          • User Journey Template: https://uxbooth.com/
                          • Figma Prototyping Tool: https://www.figma.com/
                          • UXPin Usability Testing: https://www.uxpin.com/user-testing


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                            Design for ChangeBy Jagadeesh