This week on The Motiv we discuss the idea of capturing and nurturing attention as the largest  commodity for anyone who's looking to make an impact and generate money. It doesn't matter if you own a business, have a personal brand or want to start a side hustle, capturing and keeping attention is becoming more difficult which means it's value is at an all time high. We chat about what the Alex Hormozi $100M Leads webinar launch and Sean O'Malley winning the Bantamweight UFC title have in common in terms of turning eyeballs into cash.  The discussion also ventures into the upsides and downsides of giving it all away in free content and why most people struggle to copy someone else success when following their game plan.  Then we dive into whether capturing or keeping attention is more important, and why today with attention being harder to get it's creating a "trust economy" when it comes to growing a business or brand on the internet.

Some Of The Other Topics We Discussed Include:

• What Alex's Dad noticed that Hormozi and Tony Robbins have in common. 

• Two ingredients you need to build trust with anyone in person or online. 

• Why you can create your ideal customer by casting a wider net with content. 

• The results of UFC 292 and what makes Sean O'Malley a superstar. 

• How to balance quality versus quantity in content. 

• What the new trust economy means for people online building.   

• Why focusing on one problem and one solution kills overwhelm.

• How the supply and demand principle is everywhere in life.

 

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