Tech transfer is a world where flexibility and pivoting through change is paramount. This has become extremely evident given the current pandemic. But what key shifts have occurred within the market throughout the past year? This week on You Should Know This, I sit down with Saara Inkinen, Technology Transfer & Innovation Management Consultant at her own company, Nordic Catalyst, to discuss not only how COVID has impacted the dynamic of collaboration within the Tech Transfer industry, but also the future of innovation creation and management.