Today we’re discussing a different side of live streaming, and that how live streaming is being used by the entertainment industry to augment TV shows, market movies, take people backstage at events, and help celebrities grow their audiences. My guest is Roberto Quinn, who is a social producer out in Hollywood. It is his job to help entertainment companies and celebrities plan and produce their social strategies, and that often includes live streaming. 

Roberto and I talk about the growing trend of what is called the second screen experience and why live streaming in being used more and more in Hollywood. 

We also discuss: 

Key Quotes:

“Viewer interaction should be a core part of a live streaming show, not an afterthought” 

“Shows don’t need to be overly produced, but even if they’re done with a cell phone and a selfie-stick, it’s important that they still have a bit of structure and provide clear value to the audience.”

“Don’t belittle the audience. These days there’s no added value in simply slapping a viewer’s Twitter handle and a comment up on the screen and not acknowledge or interacting with it. Integrating the viewer at home is essential. Allow viewers to actually shape the contents of the show.”

Mentioned in the Episode: 

The Talking Dead 

Integration Tools: 

Second screen experience is a growing trend 

Guest: Roberto Quinn

Instagram @robertoquinn

Website: http://www.quinnsocial.com/ 

Email: [email protected] 

The views expressed by our guest today are not necessarily