Nick and Erica dive into the intricacies of launching offers with a focus on the order of operations: pre-launch, launch, and post-launch.

They discuss strategies for building anticipation, the importance of marketing the problem, and leveraging relationships to amplify reach. The episode also covers the effective use of proof and early results to establish credibility, transitioning into evergreen content, and the unique considerations for launching products versus services.

Check out the Full Stack Solopreneur Roadmap: 5 Steps To Become Known For An Expertise You Own (And Never Rely On The Feast Or Famine Referral Cycle Again)

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