In episode 11, Michael speaks to Professor Doug Olsen’s Executive MBA class at the W. P. Carey School of Business at Arizona State University. In his talk, Michael puts a different spin on five elements of the traditional marketing mix. The first element, branding, he reviews how to use behavioral profiles, what motivates you and a ... Read More

In episode 11, Michael speaks to Professor Doug Olsen’s Executive MBA class at the W. P. Carey School of Business at Arizona State University. In his talk, Michael puts a different spin on five elements of the traditional marketing mix. The first element, branding, he reviews how to use behavioral profiles, what motivates you and a ... Read More

In episode 11, Michael speaks to Professor Doug Olsen’s Executive MBA class at the W. P. Carey School of Business at Arizona State University. In his talk, Michael puts a different spin on five elements of the traditional marketing mix.&nbsp;The first element, branding, he reviews how to use behavioral profiles, what motivates you and a ... Read More

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11- The Personal Branding Marketing Mix

11- The Personal Branding Marketing Mix