Conscious Business School

11. Treat Your Business Like An Experiment


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Hey Folks! Before we dive into the episode, a reminder that I'll be hosting a FREE MASTERCLASS on Aug 1 (5EST) called Business Anchors 101. The intention is for you to find clarity and build confidence in the foundation of your business. If you are catching this episode after August 1, the replay will be available. Sign Up Here!


Alright, let's get to the good stuff shall we?


I know I pick on the corporate world a bit, however there are lessons and learnings I’ve taken with me from almost 2 decades in the space that I infuse into all the work I do with you both in the business coaching space and the breathwork space (@the_heart_portal)

The first of those is how I approach coaching. I don’t think it’s my job to tell you what to do. Predominantly because not many people like to be told what to do or told that they are wrong, especially as adults. It’s disempowering. 

It is my job to help you see where you are, and why you are stuck from a different perspective. How I do that is through asking questions.  Questions can be the catalyst for changing just about anything. And if I can pose a question that helps you see the problem you are facing in a new way or helps a new idea to drop in, that’s empowering – and you did that. 

I mean I have lots of opinions, don’t get me wrong. But it is my job to ask more questions than the opinions that I offer.  

The second of those is that success is rooted in the ability to treat your work like an experiment. Anyone can follow steps but try innovation and deep work happens when you innovate and to innovate you need to experience. You experiment with ideas and approaches, products and messages. Some ideas have legs, most won’t. But no amount of information consuming or analyzing will guarantee success. You only know if you are willing to try. 

So, to meld both of these things together and present a jumping off point for today’s episode: Can you begin to approach your business through the lens of it being an experiment? 

Keep listening to hear how big brands like Nike, Pepsi and Lululemon approach experiments, why we as small personal brands and online businesses struggle so much with this approach and 5 steps on HOW to start treating your business like an experiment.




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Until next week. ILY BYEEE.


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    Conscious Business SchoolBy Conscious Business School