While most people dabble in organic social media, paid campaigns through social media are a HUGE part of the industry. It is intricately more complicated than seeing how many engagements your most recent post gets. Paid social media is different kind of numbers game that involves money, reach, audience, and statistics. It can be dangerous to your business if you’re not spending the money wisely and efficiently. I bring on Paid Social Media Expert CJ Pasley to help navigate through some of the intricacies of the paid social media space.