Writing great copy can be a difficult skill to master. 

That’s why a lot of companies have a dedicated person or team whose task is to deal exclusively with ad copy. 

Others hire an agency to create their ads for them.

Great ad copy should grab users’ attention and compel them to take action. 

It should let people know what’s so amazing about your product or service, and what makes it better than the competition.

Ad copy can make or break your Advertisements. 

A small change in your ad copy can turn a losing campaign into a successful one (or vice versa).

If your ad copy sucks, not even an infinite ad budget can help you turn a profit.

• Solve Problems
• Use Emotional Triggers
• Address Potential Objections
• Use Numbers & Stats
• Focus On Benefits
• Take Advantage of FOMO
• Include Call-To-Actions
• Address Your Audience Directly
• Use Power Words
• Offer Discounts
• Keep It Short