Hey there, Story Sister! Today, we’re going to talk about what it means to share your message on a purpose-driven platform and how you can start thinking about building one.  

I think it’s going to really simplify your message strategy and help you maximize your time, energy and resources. All good news, right?  

So today I’m speaking to those of you who are Story Builders and who are looking for a way to start sharing the message or story that you feel compelled to share with the world. I might also be speaking to some Story Pros out there who are overwhelmed by all the systems and processes you’ve created – only all of that hard work isn’t actually getting you any results.  

If that’s you, you might be wondering: is there a way to make this all, well, simpler? The answer is yes, there absolutely is.  Now, here’s the thing: it can be super daunting to think that you have hundreds of platforms to choose from and you should really be on as many as you can. That’s just not the case. In fact, when I talk about platforms, there really are only three I would even consider. Not hundreds. Three. 

And in this episode I’ll share with you what those are and why they’re different from things like visibility tools or your paid products. So what is a purpose-driven platform? Let’s dive in to that a bit.  

A purpose-driven platform is built around your why. In episode #6, I talked about the importance of uncovering why you do what you do. Because understanding your core purpose gives you direction and a focus and a clear vision of what your purpose-driven platform needs to look like.  

So since your WHY is so important, let’s use those letters -- W H Y -- as the structure for our approach to think about a purpose-driven platform.  

The W stands for WHO: who do you serve? 

The H stands for HOW: how do you serve them? 

The Y stands for YES: when you know your who and your how, it makes it much easier to say YES to the right platform for you.  So which are the three platforms you should be considering? 

I recommend selecting a platform that is free, public, allows long-form content and has a long shelf life. Those platforms tend to be: podcasts, blogs and YouTube channels.  

Now, podcasts, blogs and YouTube tend to appeal to different types of Storytellers, but that’s OK. Because you really only need to choose one. And once you do, you need to go ALL IN on that platform. That’s where you spend 80% of your time developing content that will PUSH your message out to your audience rather than using PULL marketing which is what social media is all about.  

When you create great, consistent content on your ideal platform, your brand will automatically rise in the Google rankings, allowing you to be found more easily by prospective clients. It will earn you the loyalty of your audience as well, since you are consistently providing excellent value that speaks to their pain point and provides solutions that solve their problem. That’s why you want to zero in on the platform that’s right for you.  

But we’re going to do that in our next podcast because we’re out of time for today.  

Be sure to join me next time as we take a look at which purpose-driven platform is the right fit for YOU.  

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