Why Copywriting Is The Number One Skill to Ecommerce Marketing?

Give it up for Csaba Borsazi, our guest for the 11th episode of The Ecom Show.

Csaba is Hungarian, (hence the difficult-to-pronounce name), but he is originally from Transylvania in Romania. After studying the psychology of business in university, his desire to learn everything he possibly could at marketing and sales was left unfulfilled.

Now Csaba is a brilliant marketer, copywriter, and content creator specializing in the email marketing niche. Having worked with major brands like Oberlo, he now spends a great deal of his time teaching people the secrets of crafting concise and exceptional copy on his website, or his rapidly growing Youtube channel.

On this episode, we discuss topics and issues like:

✔️ How to break into the copywriting field

✔️ Importance of learning copywriting basics for ecommerce business owners

✔️ Lots of strategies for finding new clients

✔️ The best books, authors, and learning resources for teaching yourself copywriting/marketing

✔️ The future of AI and headline generators for copywriting

Getting Started as a Copywriter

Just like anything else, copywriting is a skill you can learn, although some are born with some natural gifts for persuasion. Csaba was fascinated by learning the relationship between psychology, emotion, and sales, but he learned more while attending workshops with industry leaders than he did in university.

Copywriting requires you to be more than just a writer. You must think like a scientist, a data analyst, a salesman, a psychologist, and a business owner, among other things, so writing is only a small part of what a copywriter does.

Where are the Clients?

Csaba runs through some great strategies for picking up customers, often thinking outside the box. After initially starting on Upwork, he then moved to Linkedin with a newly polished profile, although it is not his preferred method.

You can find customers through word of mouth advertising, cold lead emails to companies, offering advice in Facebook groups, or creating a Youtube channel sharing advice and wisdom (his favorite method).

What is the Secret of Copywriting?

The trick is to figure out the mindset of your customers and how to appeal to them emotionally. Everyone wants to be successful and make money, but only by getting to the core of these desires can you genuinely sell to someone.

You want to appeal to the emotions of your audience because people rarely purchase anything based on logic. Copywriting has a learning curve, but understanding both the scientific and artistic aspects of the craft surely helps!

Find your Inspiration!

Among the more exciting references made is the 5 Levels of Awareness Method pioneered by copywriting legend Eugene Schwartz. Figuring out how much information you need to share with your target audience revolves around understanding what level they are on.

Some people are unaware they have a problem and are the hardest to target. Others know they have a problem but are unsure of what it is. Then some know their problem but are unaware of a proper solution. If they know the answer, then perhaps they don’t know what product will best carry them to that solution.

Put Words on the Page

One of the most obvious but overlooked lessons to draw from this week’s episode: just start writing. Don’t let a crippling fear of making a terrible first draft delay you. Start writing and worry about cleaning it up after!

Follow Daniel Budai:

Daniel's LinkedIn

Daniel's Facebook

Follow Csaba:

Csaba's Facebook

Csaba's LinkedIn

Csaba's YouTube Channel

Csaba's website

Books & Marketers mentioned in the episode:

Breakthrough Advertising

The Challenger Sale: Taking Control of the Customer Conversation

Ramit Sethi

Gary Halbert

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