The data doesn't lie! 'Corporate chic' is making a comeback.

Spotted on the runways at Bottega and Alexander McQueen et al, attire you might associate with being in the office has become high fashion. And on my scouts around the shops & in my own research, we're seeing more blazers, tailoring and an incorporation of the workwear aesthetic into Gen Z style...

So... Why?

This is a conversation about culture, privilege and post-pandemic working lives. Does our new (or rekindled) desire for 'corporate chic' speak to a desire to get back to the office? What do you think?

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