This is Hip-Hop Daily Dose, your source for all things hip-hop, music marketing, and Monikker.

This is part of a series about music marketing and social media.

Review the last shows:

"Crafting the Perfect Music Marketing Plan" --> https://soundcloud.com/the-monikker/daily-dose-crafting-the-perfect-music-marketing-plan-3

"Why You Should Only Focus On One Social Media Platform" --> https://soundcloud.com/the-monikker/why-you-should-only-focus-on-one-social-media-platform

In today’s show:

-Why you MUST be able to contact your most loyal followers outside of social media

-A specific plan that allows you do that

-Why you’re always at the mercy of an algorithm

-The psychology behind reaching out to followers via text or email