This time on Tentacles, we do something a little messy and dangerous: we put our own method through itself. That’s right: Pitch Provocations is being pitch provoked.

It's one of our experimental working-out-loud conversations, that's sometimes insightful and sometimes ridiculous.

• Can you compress 12 months of strategic learning into 3 weeks?
• Why most “market research” just creates more ideas, not clarity
• The political awkwardness of selling "painkillers not vitamins" in B2B
• Taste vs Tool belts – how do you tell the difference between someone with good "product taste" and an overconfident asshole?
• What AI can (and can’t) do for folks who want to develop their product taste
• How we’re testing ways to explain Pitch Provocations to make it easier to sell
• Why “doing all the things” is seductive but self-defeating
• Why watching someone’s face is better than any survey.

If you’ve ever struggled to explain your work, or wondered if AI is making everything worse—this one’s for you.

As mentioned in the episode, we're currently putting Pitch Provocations through itself, which means we're looking for thoughtful humans to react to a handful of our rough, probably-wrong pitches.

If you're C-suite or C-suite adjacent and you're curious about what we do (or just want a peek behind the scenes), drop us a line at [email protected]. You'll help us learn—and we’ll share the playbook with you so you can steal the method.

References

• Rob Snyder's PULL framework: https://howtogrow.substack.com/p/the-pull-framework
• We talked about "Taste" in https://triggerstrategy.substack.com/p/we-need-to-talk-about-airbnb
• The Reach Newsletter: https://reach.crownandreach.com/
• Lake Wobegon Effect: https://en.wikipedia.org/wiki/Lake_Wobegon#The_Lake_Wobegon_effect

Find out more about us and our work at crownandreach.com

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