Anecdotally Speaking

110 – Foreign ideas triggering the cultural immune system


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It’s Mark’s turn to share a story, and he chooses to share the story behind the founding of Earth Hour. Earth Hour is a global event held on a Saturday at the end of March every year, where participants across the globe turn out their lights for one hour to advocate for action against climate change.
Shawn and Mark first heard this story from Todd Sampson, who was part of the group that came up with the initial idea for the event. Todd uses the story to illustrate the importance of asking good questions.
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Anecdotally SpeakingBy Shawn Callahan & Mark Schenk

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