# Episode 110

**Summary:**

In Episode #110 Ari sits down with Harvard-grad and budding entrepreneur [Jesse Kaplan](https://www.linkedin.com/in/jessejkaplan) of [Parcel](https://fromparcel.com/), an “off-hours delivery service for online shoppers.” During the interview, Jesse and Ari talk about the strategy behind founding a business, the importance of optimization and how technology has an indispensable role in assuring the smooth operation of Parcel.

**Time Stamped Show Notes:**

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