Since the beginning, the focus of business has been to bring value, or to create change for a particular person or market. In the last 15 years though, there's been another side to "watch," which is the digitised side, or small metrics: likes, page views, followers... In this episode we look at how focusing on the small metrics can take your attention directly away from what matters - the people you want to help. We also cover 6 things you can do if you feel you're not getting the "traction" you want.