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Imagine your favorite tool brand showing up in your bathroom, on your truck, and in your weekly toolbox. I wandered Home Depot, had a few lightbulb moments (USB‑C batteries, branded razors, job site golf carts), and came away convinced these brands are trying to be everywhere — and it’s kind of hilarious and kind of genius.
Imagine a world where batteries are universal and we actually compete on quality, instead of battery platform. Also a tiny Milwaukee lip balm!
By Damian SetienImagine your favorite tool brand showing up in your bathroom, on your truck, and in your weekly toolbox. I wandered Home Depot, had a few lightbulb moments (USB‑C batteries, branded razors, job site golf carts), and came away convinced these brands are trying to be everywhere — and it’s kind of hilarious and kind of genius.
Imagine a world where batteries are universal and we actually compete on quality, instead of battery platform. Also a tiny Milwaukee lip balm!