Enterprise Sales Show

#110 Part 2 Dan Swift - Why is social selling so vital in today’s buying cycle?


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Buyers conduct 70% of their research and qualification before even speak to a sales person.
• Sales automation bombarded with poor quality content.
• BRING HUMAN BACK INTO THE SALES PROCESS.
• Today, marketing is only driving 30% of the total sales leads.
• To be successful, sales reps need to have their own lead generation solution to hit quota and achieve sales goals.
• However, the traditional long process of sales prospecting and cold calling are limiting sales professionals to efficiently find high quality sales leads.
• It wasn’t long ago that cold calling was a necessary sales prospecting technique.
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Enterprise Sales ShowBy Adrian Evans