Many designers struggle to gain buy-in for their work, to communicate with stakeholders, or to measure their impact. Join Sera in this episode to understand how to design like a growth hacker. If this interests you, the Sustainable Growth Playbook is now available (linked below).

Chapters

(00:00:00) An Introduction to growth thinking

(00:02:00) Advance your design career with business thinking

(00:03:53) The intersection of growth hacking and product design

(00:05:28) Identifying the business lever

(00:07:38) How to think about the customer lifecycle and growth frameworks

(00:09:52) Risks associated with growth hacking

(00:10:36) A strong growth strategy starts with retention

(00:12:31) Good growth practitioners are humanity centered

(00:14:48) Where your power lies as a technologist

Recommended Resources:

• Sustainable Growth Playbook (The Craft)

• Decentering profit (referenced)

• Rethinking capitalism (referenced)

• Reforge

• Center for Humane Technology Design Guide

• Tristan Harris on Trevor Noah Podcast

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I'm Sera Tajima, Founder, Climate Tech Advisor & Investor. 🤙

I talk about:

→ Product Growth Strategy (Growth, Design, AI)

→ Climate Tech

→ Venture Capital

⁠⁠⁠Connect for more good energy⁠⁠⁠ ⚡️

Become a sponsor: [email protected]