From experience, he learned the best way to approach business ideas and opportunities - not as a life or death ("I'll make this work even if it's the last thing I ever do!") ultimatum, but as a dabbling exercise and an experiment. As the results from his science project came in (10,000 subscribers in the first month), the next phase for his business, became clear. On the show, founder and CEO of Social Media Examiner and author of Launch: How to Quickly Propel Your Business Beyond the Competition, Michael Stelzner, shares three key ingredients that put SME on the map, that can also speed your businesses' growth. 

Michael's backstory >>> Originally, known by many as the whitepaper guy, he had grown weary of the same-ole, same-ole. Like many entrepreneurs, the repetitiveness of the daily tasks took away the passion and personal reward that was, at one time, the force that drove him. Somewhere along his journey, he realized that he didn't want to  create just another business (he had created multiple ones), but to start a movement. As an undiscovered thought leader in a new space, he fought through feelings of doubt and hesitation and did something that only a true entrepreneur would do, he literally deleted his business identify (what the world saw online) to begin anew.

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