In this episode, Steve Bousquet is joined by long-time friend and industry pioneer, John Huber, to discuss four decades of navigating the ever-evolving green industry. From his work formulating environmentally sustainable products, like the innovative Hudson Valley Natural line, to emphasizing patience, persistence, and passion, John shares invaluable lessons on creating a balanced approach to work, health, and life while fostering greener landscapes. The conversation dives deep into the science of sustainable turf management, the importance of customer education, and how evolving industry practices and technology offer opportunities for growth while combating common challenges like over-nitrification and soil erosion. 

John and Steve also discuss the critical role of mindset and health for business owners and how staying aligned with core values leads to long-term success. With insights into cutting-edge solutions like water-soluble organic products and sustainable fertilizers, this episode is packed with actionable advice for landscape professionals eager to differentiate themselves and make a positive environmental impact. Tune in for an engaging blend of personal stories, professional wisdom, and practical solutions for thriving in the green industry.

John Huber is a results-oriented plant health and fertilizer expert with over 40 years of Green Industry experience owning and operating Enviroscapes, a professional turf and landscape management company based in Hampton Virginia.
In 2018 he joined Central Turf & Irrigation Supply as the Sustainable Products Manager for Hudson Valley Natural, a product line of enhanced efficiency fertilizers using recycled, organic fertilizer materials combined with conventional fertilizer materials. 

Connect with John: https://www.centraltis.com/

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The Green Profit Academy Pros Podcast digs into the challenges in growing a Lawn Care and Landscape business while maximizing your profit. Christeen Era, and Steve Bousquet. are green industry experts in profit, growth, and leadership.