Laura, who is the founder of Benefactor Group and a lead author of the Giving USA study, talks with Sybil about the research and facts from the report, which offers research every year to answer the question of why people give. This episode is packed with interesting facts to help you as a donor be even more effective at tapping into why you give, and also how your giving fits into the data and facts about good giving practices.   

Episode Highlights:

• A deep dive into understanding why people give  
• The statistics and facts that explain why people give
• Discussion of the major yearly study, called Giving USA, which reviews trends in giving

Laura MacDonald Bio:

Laura MacDonald, Principal and Founder of Benefactor Group, has served the nonprofit sector for four decades. In 2000, she established Benefactor Group to serve the needs of those who serve the common good. The firm works with healthcare, arts, culture, and educational institutions; human service organizations; women’s funds; and others as they pursue their vision of a better world. The team at Benefactor Group has served hundreds of clients, ranging from universities, art museums, hospitals, and global NGOs, to start-up community organizations.

Prior to establishing Benefactor Group, Laura served as the vice president and creative director of a national fundraising firm, chief development officer in arts and higher education, and as a key volunteer for community organizations. Laura was chief development officer at The Ohio State University’s Wexner Center for the Arts where she also served as a senior development officer in the University’s $1.2 billion capital campaign.

Links: 

Benefactor: https://benefactorgroup.com

Giving USA: https://givingusa.org

LinkedIn: https://www.linkedin.com/in/benefactorgrouppresident

Facebook: https://www.facebook.com/BenefactorGroup

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Crack the Code: Sybil’s Successful Guide to Philanthropy

Become even better at what you do as Sybil teaches you the strategies as well as the tools, you’ll need to avoid mistakes and make a career out of philanthropy through my new course, Crack the Code!

In this new course, you’ll gain access to beautifully animated and filmed engaging videos, and many more! 

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