During Pride month, many corporations and "allies" enthusiastically showcase their support, donning rainbows and sponsoring LGBTQ+ events. But once July 1st rolls around, the vibrant displays of pro-LGBTQ+ sentiments often fade from their workplaces, leaving questions about the depth of their commitment to inclusivity.

In this episode, we’re addressing “performative allyship,” a form of superficial activism that focuses on the appearance of allyship rather than meaningful action, and discussing how “allies” can and should do better.

Related Episodes:

• Listen to Episode 09. Corporate Greed & Rainbow Capitalism
• Listen to Episode 16. Being an Ally (with Cheyenne Filipczyk)

Additional Resources:

• Corporate Performative Allyship: It’s Hurting Your Bottom Line
• Performative Allyship: How to Spot It and Avoid Engaging with It
• Performative Allies Are Out Here Being Fake As Hell
• There's More to Allyship Than Pride and Rainbows
• Pride Month Marketing: Avoid Performative Allyship
• True Allyship: A Toolkit for Allies of the LGBTQIA+ Community

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