Brian Stern and Webb Lawrence of the LED Supply Co in Denver came to lighting after working in IT and radio respectively. They jumped in by dealing in to the local cannabis market, before abandoning that space outright for the opportunities of ‘regular’ retrofit business, and also not having to compete with HPS’s stranglehold on indoor horticulture.

In this episode, they chat about creating value adds as a distributor, partnering with interior designers and the surprisingly varied applications that emerging from UV-based disinfection lamps.