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11,000 Leads Before Building the Product - Here's How
Greg Gorzynski generated 5,700 users and 11,000+ leads PRE-PRODUCT as CMO at GoodSalary. Now he's a Product Manager at Sprout Social, working on growth and user activation.In this episode, we talk about:→ How he got 11K leads before having a real product (and why he wasn't happy with it)→ Why he tested 11 marketing channels and which 2 actually worked→ Why marketers need to be analytical, not creative (controversial take)→ The real reason 85%+ of users sign up and never come back→ Why consulting burned him out vs. being in-house→ What founders get wrong about "growth hacking"→ Why Poland's tech ecosystem needs to stop being humbleGreg's been a consultant, CMO, and now leads product growth at a major SaaS company. He's lived in 7+ countries as a digital nomad and has worked across multiple B2B SaaS companies in Poland and the UK.If you're building a B2B SaaS company and trying to figure out which marketing channels actually work—this conversation is for you.
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By Syed AsadGreg Gorzynski generated 5,700 users and 11,000+ leads PRE-PRODUCT as CMO at GoodSalary. Now he's a Product Manager at Sprout Social, working on growth and user activation.In this episode, we talk about:→ How he got 11K leads before having a real product (and why he wasn't happy with it)→ Why he tested 11 marketing channels and which 2 actually worked→ Why marketers need to be analytical, not creative (controversial take)→ The real reason 85%+ of users sign up and never come back→ Why consulting burned him out vs. being in-house→ What founders get wrong about "growth hacking"→ Why Poland's tech ecosystem needs to stop being humbleGreg's been a consultant, CMO, and now leads product growth at a major SaaS company. He's lived in 7+ countries as a digital nomad and has worked across multiple B2B SaaS companies in Poland and the UK.If you're building a B2B SaaS company and trying to figure out which marketing channels actually work—this conversation is for you.