Burberry is the latest luxury brand to experiment with augmented reality, adding AR to its smart phone app as fashion retailers look for new ways to engage with big spenders online.

11.02.07: Burberry Taps Apple's AR Tech to Engage App Users

The eCommerce Minute is your weekly dose of eCommerce, tech and retail news, with your hosts John Suder, Bart Mroz, and Brittany Blackman. The show is a production of SUMO Heavy, an eCommerce consulting firm with offices in Brooklyn, NY, and Philadelphia.

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11.02.07: Burberry Taps Apple's AR Tech to Engage App Users

11.02.07: Burberry Taps Apple's AR Tech to Engage App Users