Authentic Brand Builders Podcast

111: Brand Story vs. Digital Storytelling


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Marketing is always changing.

And right now, you might be wondering how you're supposed to keep up with all the changes. I get it, it's a lot!

I've been marketing online for over seven years, and I've discovered that the only constant is storytelling. My guess is you've heard about brand storytelling, but what about digital storytelling?

In today's episode, I'm sharing a recent live video I did about the difference between the two and how entrepreneurs can elevate their content, and build deeper relationships online, leading to higher conversions by embarrassing digital storytelling.

Inside today's episode of the Authentic Brand Builders podcast, we'll dive into:

  • Why most entrepreneurs get stuck in the Brand Story phase and how it's hurting your marketing

  • What Digital Storytelling is and how you can incorporate it into your content to stand out online

  • One aspect of Digital Storytelling that most entrepreneurs forget about, but has the most buzz right now

For the full content, and all the insider tips, listen to Episode 111 now.

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Authentic Brand Builders PodcastBy Michelle Knight

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