We all love discounts, right? Who doesn't love a deal?

If we can get something for cheaper, we're going to find a way. That's why if you ask someone if they like discounts, they'll say they love them!

But you might be forgetting about the times where you've gotten burned by discounts. Do you remember the last time you bought something full price only to see it get discounted shortly after? How did that make you feel?

In my experience, buying a product only to see it on sale for something cheaper right after leaves me feeling duped. I feel like I wasn't smart enough to figure out that I should have waited.

Nobody likes feeling like they're not smart. Yet this is the experience created by you, the product owner, for your loyal customers when you discount.

Let's run through a scenario...