Your host, Catherine Cantey talks with Bob Moesta of The Re-Wired Group. The Re-Wired Group, the small, scrappy end-to-end innovation consulting group was founded by Bob Moesta, one of the principal architects of the Jobs to be Done theory, along with Greg Engle and Chris Spiek in 2009. They believe that consumers are always looking to make progress, to do things better, faster, cheaper. Companies and innovators are too.

To learn more about The Re-Wired Group, visit https://therewiredgroup.com/

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