This week, we're sitting down with Corine Lafont, host of the Between the Lines podcast, business owner, speaker, author, and outstanding PR consultant. She's here today to share her thoughts and practices when it comes to all things public relations.

In this episode, you'll learn:

• Public relations and marketing are not the same things.
• PR is about building relationships and the image you're putting out there.
• It's all about the individual experience–there's a reason why seemingly identical stores have diehard supporters for one or the other.

To access the full video, show notes and resources from this episode, please visit https://scaleyoursmallbusiness.org/blog/.

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