<p>Today’s episode is about why most businesses misunderstand referrals—and why chasing them is usually the wrong move. We’re talking about how opportunity actually moves between people, why trust and risk matter more than volume, and why consistent growth only happens when relationships are supported by structure, not hope.</p><p>Sound intriguing? Let’s jump into it.</p>

Today’s episode is about why most businesses misunderstand referrals—and why chasing them is usually the wrong move. We’re talking about how opportunity actually moves between people, why trust and risk matter more than volume, and why consistent growth only happens when relationships are supported by structure, not hope. Sound intriguing? Let’s jump into it.

111 - Opportunity Transfer: 3 Ways to Turn Relationships Into Growth

Advice, interviews, conversations and more around improving and aligning your marketing, sales and operations to grow your business.

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111 - Opportunity Transfer: 3 Ways to Turn Relationships Into Growth

111 - Opportunity Transfer: 3 Ways to Turn Relationships Into Growth