Producer Robyn Kershaw (SUCKER, MY MISTRESS, LOOKING FOR ALIBRANDI, KATH & KIM) is the context queen. If you listen closely, you can hear the cogs in my mind turning as she explains rise of the Kardashians, how You Tube has become the bastion of outsiders and cultural significance of the horror genre. She believes that Los Angeles - for better or for worse - drives the taste for the rest of the world and that part of her job is to understand the market forces behind that so she can bring Australian stories to a greater audience. Now that is something I can get behind!