The Power of Audio + Science + AI with Jasmine Moradi

11.10 Soundbite | It is Time for Brands to Allocate a Budget for Creating a Holistic Sound Experience. | Margareta Andersson, Efterklang


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Margareta Andersson: "Create a budget that will take care of the sound environment. It doesn't have to be sound design, it could just take care of the acoustic part".


Listen to the entire podcast or vlog: The Power of Audio + Science + AI with Jasmine Moradi (https://www.jasminemoradi.com, Spotify, Apple Music & Google Play) Episode 11: Sound Architecture: Designing the right sound, in the right place, to the right person in public environments. In conversation with Margareta Andersson, Sound Architect and Section Manager at Efterklang.


Soundbites

#1 From advertising to Sound Architecture - the Entrepreneurial Journey of Margareta Andersson. 

#2 Lexter - the Early Pioneers in Shaping Sound Design and Sound Technology in Public Spaces in Sweden.

#3 The Important Role of a Sound Architect.

#4 How Modern Co-Working Spaces are being Designed to Maximum the Sound Experience to Increase Productivity. 

#5 How Sound Masking is Utilized to Minimize Private Conversations and Sensitive Information in Bank Offices.

#6 How the Shopping Mall Mood Stockholm became  Europe's largest Sound Design Concept with 22 Sound Zones and a 100 Unique Sound Productions.

#7 “The Impossible Run” - the Life Changing Sound Project.  

#8 Lexter - the Early Pioneers Developing the Digital Sound Design System TWANG.

#9 Spot on Sound Design is Early Intertwined with the Visual and Acoustic.

#10 It is Time for Brands to Allocate a Budget for Creating a Holistic Sound Experience.


Efterklang

www.afconsult.com


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#audiobranding #instoremusic #backgroundmusic #lexter #efterklang #musicmatter #podcast #sounddesign #soundarchitecture #margaretaandersson


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Music by: Aurora by tubebackr | https://soundcloud.com/tubebackr

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The Power of Audio + Science + AI with Jasmine MoradiBy Jasmine Moradi

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