Two months ago, we rebranded our gym from CrossFit Palm Beach to FitTown Jupiter.  One of the things we learned in the rebranding process, is that it's important to define parameters for how you come up with a brand or class name, and not just pick a name that feels right in the moment.  This episode breaks down our process for rebranding to FitTown Jupiter and how we decided to change our CrossFit class name to FTX.