Mindful School Marketing

112: A School Marketer’s Guide to Generative AI with Jordache Johnson

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AI is everywhere right now, but how can school marketers and leaders use it to save time and increase personalization without losing the heart of their message? In this episode, we talk with Jordache Johnson, AI strategist and founder of Never Tech Behind, about how to integrate AI into your school’s systems in a smart and human-centered way.

Jordache shares how schools can apply his signature ADAPT System, DICE Method, and AHAA Framework to get real results without overhauling everything at once. We explore where to start, how to train your team, and why your school’s voice and values matter more than ever in this new tech landscape.

In This Episode:

  • What generative AI is and how it’s different from traditional AI
  • Why schools should start by looking at their workflows, not the tools
  • Simple ways to personalize AI tools using your own data and examples
  • How to use the DICE Method to help AI sound more like your school
  • Common AI mistakes schools make and how to avoid them
  • Jordache’s top tool recommendations for note-taking, organizing, and content support
  • What makes ChatGPT, Claude, and Gemini different and when to use each one
  • How to build an AI council and responsible policies inside your school
    • ...more
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    Mindful School MarketingBy Tara Claeys & Aubrey Bursch
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