Josh sits down with Alpine Start founder Matt Segal. Alpine Start is a coffee brand offering an incredibly delicious instant coffee that will change the game of mornings in the backcountry. As a pro climber (and coffee enthusiast) Segal has spent his fair share of days drinking instant coffee. It wouldn’t be until he drank one too many rough cups of coffee to make him seek out a better option. Within the span of six months from the idea of conception, he partnered with Alex Hanifin and spent over a year of drinking just about every other instant coffee brand to better their scope on the instant coffee market and really fine-tune what they were looking for. After becoming experts in the instant coffee world and having their product perfected a year later, it wasn’t long before their took off landing themselves on the shelves of REI.