You’re ready to plan for 2022, and that includes creating content to market your products and services. But you’re so overwhelmed with #AllTheThings you’re “supposed” to do.

There’s a huge pull to try to do it all and be everywhere. And while putting yourself out there online is important, it is possible to do it without the overwhelm…and without hiring it out.

On this episode of the podcast, I’m chatting with Abby Herman of The Content Experiment about creating a minimum viable content marketing strategy. I have to warn you that we do talk about “shoulds” in your marketing because there are some things that you should really be doing if you want to get visible online.

Listen closely because not one of us does this perfectly, and Abby shares one of her “oops” moments when it came to an email sequence that she had running on its own. And I share my own Twitter “oops” moment that I blame on my ADHD.

Don’t get overwhelmed by content this year. It’s okay to find what works for you and then grow your content strategy from there. In fact, I think that’s how you “should” do it! (See what I did there?)

About Abby Herman:

Abby Herman is a content strategist and consultant for service-based business owners who want to gain visibility for their businesses with personalized content strategies and implementation. She specializes in idea generation and content strategy and delivery so her clients can keep on doing what they love in their businesses, making the marketing piece feel easy. Abby is the voice behind The Content Experiment Podcast, where she features guests and solo episodes to talk about business growth and mindset, content strategy, and visibility. You can connect with her on Instagram, Facebook, and LinkedIn.

Links and Resources:

• Revive Old Posts WordPress Plugin
• One Week to Your Welcome Sequence
• Ask Your Audience Challenge
• Your Real Schedule Challenge
• Inner Circle Membership

Time Stamps:

• [3:25] - Amber’s uptick in content publishing
• [4:20] - Your biggest barrier in content creation
• [5:25] - You don’t have to be in “all the places”
• [8:30] - Amber hilariously reports herself to Twitter
• [10:20] - Which platforms should you focus on?
• [11:55] - Minimum viable content marketing
• [13:14] - Protect yourself with your email list
• [15:03] - Provide value to your email subscribers right away
• [15:50] - Nurture your subscribers on a regular basis
• [16:52] - Be sure to check in on your emails (Abby shares an oops)
• [18:01] - Where will you publish your pillar content?
• [19:30] - Recap of the “shoulds”
• [24:06] - You don’t have to keep up with the Joneses (or the Porterfields)
• [26:40] - Repurposing and updating current content
• [30:01] - Abby’s training on surveying your audience
• [31:27] - Two pieces to minimum viable content marketing that doesn’t involve you publishing your own content
• [33:15] - Amber’s love for networking and the benefits of it
• [34:04] - What to do if you want people to show up for you
• [34:53] - How Abby leveraged Amber’s platform (with minimal time investment)