The Latin root word *flor* means "flower." This Latin root is the word origin of a good number of English vocabulary words, including [*flor*]ist, [*flor*]al, and [*Flor*]ida. The Latin root word *flor* is easily recalled through the word [*flor*]ist, for a "[*flor*]ist" is the person who sells the "flowers" that people buy on major holidays, such as Valentine's Day.