What if the biggest thing shaping your business decisions isn't strategy, but beliefs you absorbed decades ago?

Through a simple but powerful word association exercise, this conversation reveals how early conditioning and advertising influence thoughts, reactions, and confidence without conscious awareness. The discussion explores how these patterns quietly carry into adulthood, affecting income, decision making, and how women show up in their businesses over 50.

Awareness becomes the first step toward reclaiming choice, confidence, and autonomy. When old programming no longer fits who you are becoming, it may be time to consciously rewrite the story and lead your business from clarity instead of conditioning.

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