One of the lesser-appreciated but equally important parts of any business is research. Knowing your market, understanding your target audience, and analyzing your current status.

Taking a look at the numbers in any form can feel daunting. The moment you start looking over your site analytics, social media data, or the numbers from last month’s sales, lots of questions begin to spring up.

Knowing how to evaluate the data is a skill that takes time, but it also requires you to disassociate yourself from the numbers themselves, which can also be hard. What do you do when the numbers are less than what you want, or when they aren’t what you had expected?

It’s far too easy to get caught up in the calculations and the math and forget to see the realities of analytics. The “numbers” represent actual people, which is the most important focus.

In this episode, we talk about how we look at the numbers and analytics and how to work on staying objective while studying the data.