Jacob Chang is the Director of Trends & Marketing for JÜV Consulting, a Gen Z marketing startup. JUV has been featured in the New York Times, BBC, Business Insider, NPR, Bloomberg, MIC, and many more. Jacob is currently a second-year at the University of Chicago and is passionate and has a broad knowledge of Gen Z trends, culture, and social media - which we talk at length about during our conversation. We touch on the rise of facebook groups, activism in the age of social media, what it's like to work for a startup, and several other areas.