Today we sit down with Jillian Anderson, a marketing positioning and copywriting expert, to break down the art of writing copy that actually converts, and why you don’t have to feel guilty about using material desires as motivation.

Jillian dives into the deeper layers of positioning, explaining why it’s not just a strategy but a direct reflection of a business owner’s self-worth. She shares the often-overlooked importance of redefining positioning as you scale, the power of signal positioning in enhancing offers, and how small shifts in messaging can remove sales friction altogether.
But this conversation goes beyond just marketing tactics. Jillian opens up about her own entrepreneurial journey, the mindset shifts that changed everything, and the role of productivity, self-talk, and deep focus work in building a business that lasts.

Takeaways

• Positioning is closely tied to a business owner's self-worth.
• Many entrepreneurs fail to redefine their positioning when scaling.
• Signal positioning enhances offers and reduces sales friction.
• Effective copy should focus on transformation rather than features.
• Empathy is crucial in understanding the audience's needs.
• Establishing authority is vital for converting cold traffic.

• Reward yourself after completing tasks to overcome resistance.