Purpose is your reason for being — why you do what you do. But noble purpose means that what you do is in the service of others. When you have a noble sales purpose, your reason for serving others sits at the center of your commercial model. And that changes everything.
 
In this episode, I interview Lisa Earle McLeod, Founder and Keynote Speaker at McLeod & More, Inc., about how noble selling purpose utterly changes CX and EX for the better.
 
Lisa shared so many actionable pieces of wisdom in our conversation. Here are 3 things you can do immediately and for free:
 
- Find and share your customer impact stories
 
- Ask how the customer will be different as a result of doing business with you
 
- Open every meeting with 90 seconds featuring one of your customers to bring them to life for your team
 
Check out these resources we mentioned during the podcast:
 
- Lisa is the author of Selling with Noble Purpose
 
- Lisa is a LinkedIn Learning instructor with courses like Leading with Purpose
 
- Follow Lisa for her “Work on Purpose” newsletter
 
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