Today we continue our A-Z of Business Marketing.  We're looking to give a primer on the very latest thinking, practices and practical examples on every big topic in B2B land.  And we’ve reached L.  L stands for Lead Generation.  

B2B Marketer Dave Stevens hears from four experts on the topic today:  Digital Marketing Strategist at Vodafone Business Simon Jones, Head of Marketing at Addleshaw Goddard Brian Macreadie, Head of Commercial Marketing at Adobe Vicki Scheele, and Marketing Director at Blick Rothenberg Sarah Donnelly.