Dubbed a “legend who deserved to be a legend” by George Tannenbaum, Greg has produced creative work that works for decades, winning pretty much every award in the ad land arsenal in the process. But, more importantly than that, he’s one of our most important industry voices, talking the talk as Mischief walks the walk. 

He talks to us on his first job knocking on stranger's doors, why he sacked off journalism, cutting his teeth in print and out-of-home, how to deal with the pressure to perform, saying no to work, bringing the joy back to ad land, why his agency Mischief meows, finding the most interesting problem, the story behind Tubi’s Super Bowl hijack, 80s hair metal, and more.

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Follow Greg on LinkedIn

Check out his agency Mischief

Here’s why Mischief meows

And make sure to watch that Tubi Interface Interruption Super Bowl ad

(01:45) - Quick fire questions

(02:43) - First-ever jobs

(07:55) - Cutting his teeth in print and OOH  

(12:25) - Why he says no to work 

(13:59) - Bringing the joy back

(17:14) - Why Mischief is a brand not just an agency

(22:26) - Don’t bark, meow  

(29:59) - Listener questions

(33:15) - Tubi Super Bowl hijack 

(37:11) - 4 pertinent posers 

Greg's book recommendations are: 

The Power of Now by Eckhart Tolle

Alchemy by Rory Sutherland 

The Creative Act by Rick Rubin 

Hit Makers by Derek Thompson

Nothin’ But a Good Time by Richard Bienstock and Tom Beaujour

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