Today my guests are Riina Ries and Tiina-Mall Vannastu from "Naked Love", which is an Estonian based lifestyle brand focusing on female sexual and body positivity.

Or if you want be more direct, they sell vibrators.

As the ladies explained to me, there are still many aspects of female sexuality which are taboo or just not spoken often about, particularly in Estonia. If a woman wants to find something to help her explore her sexuality while alone, the choices are going into some weird, seedy-ass looking sex store, or buying online and facing a mountain of different options with wildly different prices.

The concept of Naked Love is to sell one product (at first), a vibrator which would be broadly appealing. It comes in nice packaging and they don't shy away from what they are selling, they present it visually and proudly.

Their webshop is also an online portal for information about sexuality and body positivity. They have involved one of Estonians most renowned educators on sexual topics, Kristina Birk-Vellemaa to write and speak about this on the website. I spoke with Kristina myself back in episode 65 of Comedy Guy

We talk about their backstory, some of the great "user feedback" they have received and also some of the struggles, particularly around setting up the business, where anything even mentioning sex is immediately lumped in the same category as porn, sexual exploitation and even guns(?).

https://nakedlove.ee

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