An episode about finding and clarifying the purpose of your business. Why does your business exist? Topics covered include:

• The limits of "Mission Statements"
• The benefits of a really short elevator pitch for your business' purpose: encapsulating it all in just 3 words
• It can often take a long time to move from intuitive to fully conscious business purpose. Don't worry, you can get going and discover it on the way
• Three things to think about to clarify your purpose: What will inspire you? What will inspire others? What do you have the capability to deliver?

Show Notes:

• Episode 107 (Part 1 of What Kind of Business Should I Start?)
• The 7 Habits of Highly Effective People by Stephen Covey
• The Art of the Start by Guy Kawasaki
• Making It All Work by David Allen